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footballers + stripping = win

May 31, 2012

Note: post updated with a few more photos from the ad campaign…

The boys have already done their back to school shopping, and this is what they got!  New shirts!

I absolutely adore the advertisement adidas created for Real Madrid’s 2012-13 kits, because it features footballers stripping!  And in the case of Iker, he was not wearing a layer underneath!  A momentous occasion indeed!  But would that be considered false advertising since we all know it doesn’t happen in real life?

The new shirts for the 2012-13 season came out today (check out up close photos of the shirts themselves here or here), and are already available for purchase.  Too bad Xabi Alonso is not included in the price (that would be the best bargain ever!).

The first kit is of course white, with navy and turquoise accents, and vertical lines.  It’s supposed to have a “retro” air and Xabi Alonso/Esteban Granero the “vee” neckline is described by adidas as “elegant” and “seasonless.”

I bet Karim loved the opportunity to pose awkwardly and get paid for it!  And notice the similarities in how Xabi and Esteban posed?

The second kit has a “navy blue” base  (though it looks a deep purple or aubergine in some of the photos) with bright yellow accents, and also has vertical lines, though the collar is round.  It’s rumored that the third kit will be green, after the success of the red one last year.  For both shirts, the sleeves also have a special patch celebrating the 110 years of the club.

As for Iker, he’s going back to orange and black, much like the 2009-10 season (meaning he’ll be a carrot again), and I expect he’ll also debut a third color at some point in the season.

I like the colors that were chosen for the accents (although I would like to see a return to an almost pure white shirt, with no sponsor logo), but I don’t like the vertical lines at all.  This time around, I also approve of the font used to write the names and numbers, unlike several seasons ago.

Here’s that beautiful, beautiful advertisement.  It features Xabi, Calleti, Granero, Iker, Kaká, Marcelo, Cristiano, Sergio, Karim and Mou.

Karim knows the escudo is where it’s at!

And as you can see, the tagline of the campaign is “we all play.”

I prefer what it says in the small print in the ad, ¡libera tu madridismo!  That will be mmotto for the next season.

19 Comments leave one →
  1. @ulonghaz permalink
    May 31, 2012 11:59

    So happy! Means : I must wait for next month to buy the kit in Adidas store here in Jakarta. Hopefully, it will be sooner and they will sell the GK kit too. I don’t know why, but they don’t sell GK kit here.

  2. Courtney permalink
    May 31, 2012 14:13

    What’s with all the undershirts?

  3. mumblo permalink
    May 31, 2012 15:53

    I can’t help but think that Adidas is in on the joke: everyone wearing base layers except Iker? That has to be intentional, right? I really like the home kit, but I’ll need to get used to the 2nd. It always helps seeing them on our boys in action!

  4. Andrea permalink
    May 31, 2012 17:08

    I love everything about this advertisement (though I do wish there was more Cris)! I love the look of both the home and away kit, but I’m not crazy about Carrot Iker. Oh well, you win some, you lose some! 🙂

  5. Alyssa permalink
    May 31, 2012 17:16

    IKER was the only one without an undershirt?! What kind of parallel universe is this?!?!

  6. LosT SpiriT permalink
    May 31, 2012 17:54

    La decima shirt!! hopefully

  7. eruhin permalink
    May 31, 2012 17:54

    I’ve just managed to pick up my jaw from the floor. This ad is pure brilliance!! It would be better if no one had an undershirt but still I adore it as it is. And maybe, just maybe, it’s a sign that Iker intends to stop wearing that infernal underarmor next season?;) Also, I don’t like his striped socks.

  8. Ally permalink
    May 31, 2012 18:31

    Great commercial! those people at Adidas sure know how to sell shirts.
    I like the new shirt, but not the bright orange one for the goalies…

  9. May 31, 2012 19:09

    i love the new kits 🙂 (better than this past season’s!)

  10. kiki permalink
    May 31, 2012 22:15

    IKER NO BASE LAYER!!! IKER NO BASE LAYER!!!!!! IKER NO BASE LAYER!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!


  11. maria permalink
    May 31, 2012 23:58

    Una, I absolutely loved the ad!!! And I loved that it also features Real Madrid supporters in between… After all, we are also part of the team, right?? So weird seeing Iker half naked (not complaining though) and Sergio with clothes on (why??)… Calleti looks a little bizarre on that second kit picture, hahahahah. Iker’s kit is the best!! I loved that neon color on him, his second kit is awesome too!! Loved Karim on the ad (he definitely needs to take lessons with xabi on posing though), but he looks so integrated and he has such a star quality!!

  12. Nora permalink
    June 1, 2012 00:05

    As much as I do love seeing the rare sight of shirtless Iker – of course the palest person was chosen to take it off lol.

    I /adore/ these new kits, though I am already missing Iker in yellow (thank god he put in his 2 cents for the national team kit so that it would stick around a little longer). I love the white and indigo combination. Orange is my least favourite colour, so it makes the change from Iker’s yellow to the current kit that much harder.

    Anyways, the kits are amazing – just think how classy we’re going to look on the pitch /especially/ against Barcelona whose new kits look like the perfect thing to wear to a pride parade.

  13. ThatPerson permalink
    June 1, 2012 00:12

    Looks like we’re back to the 10/11 season.

    José looks like a school boy. 🙂

  14. wandering permalink
    June 1, 2012 02:58

    Be still my heart. WAAAAAAAAAAAAH!

  15. June 1, 2012 03:57

    i’m hopeful that seeing kaka in the kit means he’s sticking around for next season, no?

    i’m torn. i like the shirts, but i don’t like the accent colours. i like the font, but i don’t like the vertical stripes. but i know one thing i do like for sure — shirtless iker! :p

  16. Sara permalink
    June 1, 2012 07:28

    Iker is the only one not wearing an underneath when in reality is just the opposite. I was surprised to see Cristiano in that video, isnt he sponsored by Nike? I actually like the first kit, dont know if I like it more than last season’s though. I like how Real Madrid cares about the fans and always tries to get us involved with everything and make us feel like we play a big role in the teams success. Makes me feel special:)

  17. PMom_GA permalink
    June 1, 2012 19:26

    But, of course, better a carrot than a banana! After all, carrots are good for the eyes, no! 🙂

  18. June 2, 2012 14:37

    My first thought when I saw the ad was that it’s a miracle. Iker stripping with no base layers underneath the kit! When everyone else, including Sergio, who’s never shy about showing us his torso (which we are all very grateful for, of course), had them!

    And yes, it’s such a great, great ad. I love the message of it, especially for those of us who are so far from Madrid and don’t even get La Liga coverage. It makes us feel like we’re still part of it all, even from so far away. 🙂

  19. Jenny permalink
    June 2, 2012 18:26

    If only life imitated art!

    I am in loved with that first gif. It makes me giggle so much!

    First Iker makes an unbelievable save. Then he just casually strips off!

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